If travel is your therapy, these influencers are your guides. In 2025, the top travel influencers in the USA are redefining how we see the world, one reel, one story, one adventure at a time. These creators are more than just photographers or vloggers; they’re storytellers who bring new energy to Instagram with each post.
This list is carefully curated based on:
- Follower count
- Male & female follower ratio
- Engagement rates (likes + comments)
- Average Reels plays
Whether you're a brand, a content creator, or someone who loves wanderlust-worthy content, here are the 10 best travel Instagrammers in the USA you must follow.
1. Lauren Bullen (@gypsea_lust)
2.1M Instagram Followers | YouTube: 450K+ Subscribers
Real Name: Lauren Bullen
About the Creator: Lauren is the original “dream travel aesthetic” influencer. Starting out as a self-taught photographer, she gained fame with couple-travel content and later built a personal brand of solo luxury travel. Her feed features exotic destinations, white sand beaches, and luxury resorts all wrapped in calming tones. Based between Bali and the US, she continues to set visual trends on Instagram. Her audience is primarily female (65%) and highly engaged, with her reels often crossing 1M+ views.
Achievements / Awards: Featured in Forbes Top Creators List
Brands Worked With: Four Seasons, Revolve, Aman Resorts, Canon
2. Jack Morris (@doyoutravel)
2.6M Instagram Followers | 📺 YouTube: 400K+ Subscribers
Real Name: Jack Morris
About the Creator:Jack is known for transforming travel into art. His consistent photo style, neutral tones, and clean edits redefined Instagram travel aesthetics. Originally from the UK, Jack has explored over 50 countries and now focuses heavily on US national parks, desert shoots, and offbeat luxury stays. His content maintains authenticity and minimalism, attracting a largely male-skewed audience (58%). He’s a top choice for premium travel and outdoor brands.
Achievements / Awards: Instagram Travel Influencer of the Year
Brands Worked With: Marriott, American Express, DJI, Visit Maldives
3. Chelsea Yamase (@chelseakauai)
1.4M Instagram Followers | 📺 YouTube: 300K+ Subscribers
Real Name: Chelsea Yamase
About the Creator: Chelsea is more than a traveler; she’s a movement. Known for her deep connection to nature, freediving, and soulful storytelling, her content blends mindfulness with adventure. Based in Hawaii, she frequently travels across the US, capturing landscapes, forest retreats, and underwater worlds. Her follower base is 70% female with high engagement across reels and carousels.
Achievements / Awards: REI Ambassador, National Geographic Contributor
Brands Worked With: Patagonia, GoPro, AllTrails, Lululemon
4. The Bucket List Family (@thebucketlistfamily)
2.9M Instagram Followers | 📺 YouTube: 1.4M+ Subscribers
Real Name: Garrett & Jessica Gee
About the Creator(s): After selling everything to travel full-time with their kids, this family quickly became one of the most beloved travel brands online. Their content is fun, family-friendly, and globally recognized. From African safaris to sailing across the Pacific, they show that adventure doesn’t stop when you have kids—it begins.
Achievements / Awards: Forbes 30 Under 30, TEDx Speakers
Brands Worked With: Disney, Airbnb, Google, Amazon
5. Tiffany Nguyen (@tiffpenguin)
630K Instagram Followers | 📺 YouTube: 120K+ Subscribers
Real Name: Tiffany Nguyen
About the Creator: A former dentist turned full-time photographer, Tiffany is a landscape and adventure travel expert. She’s known for her vibrant mountain and forest shots, often captured on rugged hikes. Her clean, high-energy visuals appeal to outdoor lovers and solo explorers. With a strong presence in California and the Pacific Northwest, her reels average over 400K plays.
Achievements / Awards: Sony Alpha Collective Member
Brands Worked With: Jeep, The North Face, REI, Columbia
6. Chris Burkard (@chrisburkard)
3.9M Instagram Followers | 📺 YouTube: 900K+ Subscribers
Real Name: Chris Burkard
About the Creator: Chris is a legendary photographer and filmmaker in the outdoor space. His work showcases wild, cold, and remote locations from Iceland to Alaska. His storytelling is as raw as the environments he captures. With millions of followers and prints sold globally, Chris has gone beyond “influencer”; he's a movement leader.
Achievements / Awards: TED Speaker, National Geographic Photographer
Brands Worked With: Apple, Canon, Yeti, National Geographic
7. Sina & Jakob (@happygreylucky)
1.1M Instagram Followers | 📺 YouTube: 160K+ Subscribers
Real Name: Sina & Jakob
About the Creator(s): Minimalism meets travel parenting. Sina and Jakob’s content focuses on Scandinavian-inspired travel, family-friendly destinations, and cozy design-forward spaces. They’re popular with millennial parents and travelers seeking calm, intentional travel experiences. Their audience is 80% female, aged 25–45, with high story engagement.
Achievements / Awards: Instagram Family Travel Creator 2023
Brands Worked With: IKEA, BabyBjörn, Volvo, Hilton
8. Pilot Madeleine (@pilotmadeleine)
1.5M Instagram Followers | 📺 YouTube: 200K+ Subscribers
Real Name: Madeleine Schneider-Weiffenbach
About the Creator: A real pilot turned travel creator, Madeleine shares luxury getaways, aviation content, and fashion-forward travel posts. She splits her time between the US and Europe, making her content a global affair. Her audience is mostly young professionals and women who aspire to blend work, wanderlust, and wellness.
Achievements / Awards: Luxury Travel Influencer Award
Brands Worked With: Dior, Emirates, Qatar Airways, Louis Vuitton
9. Lexie Alford (@lexielimitless)
1.2M Instagram Followers | 📺 YouTube: 700K+ Subscribers
Real Name: Lexie Alford
About the Creator: Lexie is the youngest person in the world to travel to every country a Guinness World Record holder. Her content is both inspiring and educational, featuring culture-rich experiences, personal stories, and solo travel tips. She’s admired for her courage, authenticity, and minimalist approach to travel.
Achievements / Awards: Guinness Record Holder, TEDx Speaker
Brands Worked With: Adobe, GoPro, Lonely Planet
10. Henri Rivers (@earthtohenri)
480K Instagram Followers | 📺 YouTube: 90K+ Subscribers
Real Name: Henri Rivers
About the Creator: Henri uses his platform to increase the representation of Black and Brown voices in outdoor spaces. He’s an adventure skier, hiker, and conservationist. His content highlights community, empowerment, and accessibility in nature. Known for his nonprofit work and leadership in outdoor inclusivity, Henri’s brand is purpose-driven and visually stunning.
Achievements / Awards: Outdoor Ally of the Year 2024
Brands Worked With: REI, Patagonia, Outdoor Afro, Columbia
Conclusion
These top 10 travel influencers in the USA (2025) are more than just content creators; they’re movement-makers. From family-friendly escapes to bold solo expeditions, they’re shaping how the world explores, one post at a time.
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