From Stardom to Strategy: Indian Celebrities Who Influence Both Screens & Streams
India’s most celebrated film personalities are more than just entertainers; they are true celebrities in every sense of the word. Whether on the big screen or in public life, these individuals have built enduring legacies defined by versatility, longevity, and nationwide appeal. Their influence extends across generations, regions, and industries, making them household names and cultural benchmarks.
In this blog, we spotlight 10 such celebrities whose careers have helped shape the modern Indian entertainment landscape. From breakthrough performances to record-breaking films, we trace their journeys, explore their top roles, and highlight the brand partnerships that reflect their stature.
For anyone looking to understand the kind of celebrities who command both critical respect and mass attention, this curated list offers a definitive view of star power at its most impactful.
1. Shraddha Kapoor
📸 Instagram – 93.8M+ Followers
About:
Shraddha Kapoor brings together sweetness, talent, and youth appeal in equal measure. From her breakout in Aashiqui 2 to critical acclaim in Haider and box-office magic in Stree, she has built a diverse portfolio. Stree also remains her highest-grossing film, highlighting her ability to lead unconventional hits. Her multi-talented persona, who acts, sings, and dances, resonates deeply with young India. Shraddha’s Instagram overflows with positivity, self-love, travel snippets, and dance routines, reinforcing her image as a relatable, grounded superstar who doesn’t shy away from being herself.
Achievements:
- Star Screen Award
- Forbes Celebrity 100 India
- Youth Icon Award
Brand Collaborations:
- MyGlamm, Veet, Realme, Skechers, Vogue Eyewear
2. Alia Bhatt
📸 Instagram – 86.3M+ Followers
About:
Alia Bhatt is a powerhouse performer who has consistently redefined the scope of Bollywood heroines. After her debut in Student of the Year, she stunned critics with mature roles in Highway, Raazi, and Gangubai Kathiawadi. Her role in RRR helped her cross regional boundaries and notch her highest-grossing hit to date. Alia also runs her own sustainable kidswear brand and production house. Her Instagram captures this multifaceted identity: fashion icon, environmental advocate, mother, and artist. With each project, she deepens her influence both on-screen and off.
Achievements:
- National Film Award
- Filmfare Best Actress (x5)
- TIME100 Honoree
Brand Collaborations:
- Gucci, Frooti, Garnier, MakeMyTrip, Flipkart
3. Deepika Padukone
📸 Instagram – 80M+ Followers
About:
Deepika Padukone is one of the most versatile and internationally recognized Indian actresses today. She’s known for poignant performances in Piku, Padmaavat, and Chhapaak, with Pathaan marking her highest-grossing film ever. A mental health advocate and founder of The Live Love Laugh Foundation, Deepika uses her global voice to destigmatize depression. Her Instagram features a balance of artistic aesthetics, brand campaigns, and thoughtful reflections, helping her maintain relatability and elegance while also empowering millions. From red carpets to social causes, she is Bollywood’s ambassador to the world.
Achievements:
- Filmfare Best Actress (x3)
- Crystal Award (WEF)
- TIME100 (twice)
Brand Collaborations:
- Adidas, Levi’s, Dyson, Louis Vuitton, Tissot
4. Salman Khan
📸 Instagram – 70.4M+ Followers
About:
Salman Khan is the face of Indian mass entertainment, known for his unique blend of tough-guy roles and emotional vulnerability. He’s starred in unforgettable blockbusters like Bajrangi Bhaijaan, Sultan, and Tere Naam, connecting deeply with India’s heartland and youth alike. His biggest commercial hit, Tiger Zinda Hai, reflects his enduring box-office dominance. Beyond films, he’s an avid philanthropist through his Being Human initiative, which supports education and healthcare. On Instagram, fans enjoy a steady stream of gym videos, rustic charm, set glimpses, and his playful, candid side, making him not just a superstar but a relatable favorite for millions.
Achievements:
- Filmfare Best Actor
- Rajiv Gandhi Award
- Founder of Being Human
Brand Collaborations:
- Revital, Suzuki, Pepsi, Emami, Chlormint
5. Akshay Kumar
📸 Instagram – 66.7M+ Followers
About:
Akshay Kumar stands tall as one of Bollywood’s most prolific and disciplined actors, known for blending social storytelling with mainstream entertainment. From impactful films like Toilet: Ek Prem Katha and Airlift to his National Award-winning role in Rustom, he strikes a balance between box-office viability and public messaging. His 2019 comedy Good Newwz ranks as his highest-grossing film to date. Known for his punctuality, fitness-first lifestyle, and patriotic roles, Akshay’s Instagram reflects a blend of family time, workout inspiration, and socially relevant content, cementing his image as India’s action-hero with a cause.
Achievements:
- National Film Award
- Padma Shri Awardee
- Forbes Highest-Paid Actor (2020)
Brand Collaborations:
- Harpic, Policybazaar, Dabur, Tata Motors, GOQii
6. Shah Rukh Khan
📸 Instagram – 47.9M+ Followers
About:
Shah Rukh Khan, affectionately called SRK, journeyed from television in Delhi to becoming the most recognizable face in global cinema. With an unmatched combination of intellect, charisma, and emotional depth, he’s delivered iconic performances in Swades, My Name Is Khan, and Chak De! India. Reinventing himself in every era, he made a roaring comeback with Jawan (2023), now his highest-grossing film. His legacy includes romantic classics, business ventures like Red Chillies Entertainment, and a philanthropic heart. On Instagram, he brings together wit, humility, and superstar flair through personal captions, behind-the-scenes reels, and mega-scale film promotions, making him a global influencer with timeless appeal.
Achievements:
- Padma Shri Award
- Knight of the Legion of Honour (France)
- Global Icon Award (IFFM)
Brand Collaborations:
- Hyundai, Dubai Tourism, Byju’s, Tag Heuer, BigBasket
7. Hrithik Roshan
📸 Instagram – 47.6M+ Followers
About:
Hrithik Roshan is celebrated for his striking looks, compelling acting, and mesmerizing dance moves. Rising to fame with Kaho Naa... Pyaar Hai, he evolved into a powerhouse performer with acclaimed roles in Super 30, Koi... Mil Gaya and the high-octane War, which also stands as his highest-grossing film. Known for his transformation and resilience, Hrithik openly discusses overcoming personal challenges like stammering and injury, endearing him to millions. His Instagram balances intense training videos, motivational quotes, and heartfelt moments with family, making him not just a style icon but also a symbol of strength and perseverance.
Achievements:
- Filmfare Best Actor
- TEDx Speaker
- TIME’s Most Handsome List
Brand Collaborations:
- HRX, Mountain Dew, Rado, Zebronics, Cult.Fit
8. Aishwarya Rai Bachchan
📸 Instagram – 14.7M+ Followers
About:
Aishwarya Rai Bachchan is an icon of grace, intelligence, and global appeal. After winning Miss World in 1994, she transitioned into acting with standout performances in Devdas, Jodhaa Akbar, and Guru. Her pan-Indian film Ponniyin Selvan: Part 1 emerged as her highest-grossing work, marking her strong regional crossover. A fixture at Cannes and a global ambassador for multiple causes, Aishwarya embodies elegance and purpose. Her Instagram serves fashion editorials, family moments, and advocacy for health and child welfare, reflecting a personality that’s both regal and relatable across continents.
Achievements:
- Miss World 1994
- Ordre des Arts et des Lettres (France)
- Global Smile Ambassador
Brand Collaborations:
- L'Oréal Paris, Longines, Coca-Cola, Lux, Kalyan Jewellers
9. Kareena Kapoor Khan
📸 Instagram – 13.4M+ Followers
About:
Kareena Kapoor Khan is Bollywood royalty, born into cinema, but defined by reinvention. She has lit up the screen in iconic roles across genres: from the bubbly Geet in Jab We Met, to the bold Poo in Kabhi Khushi Kabhie Gham, to a mature performance in Chameli. Her comedy-drama Good Newwz remains her highest-grossing grosser, reflecting her commercial power. A fashion muse and podcast host, Kareena uses Instagram to share her world: workouts, candid family moments, and a flair for modern motherhood, making her not just a trendsetter but a lifestyle icon.
Achievements:
- Filmfare Best Actress
- CNBC Brand Visionary Award
- Style Icon of the Year
Brand Collaborations:
- PUMA, Lakmé, Netmeds, BBlunt, Emami
10. Ajay Devgn
📸 Instagram – 12.1M+ followers
About:
Ajay Devgn is the epitome of understated brilliance, carving a niche for intense, layered performances across genres. With landmark roles in Zakhm, Drishyam, and Tanhaji: The Unsung Warrior, his highest-grossing film, he has consistently balanced artistic integrity with commercial appeal. A two-time National Award winner, Ajay has also transitioned successfully into direction and production. His Instagram provides an authentic glimpse into his life as a filmmaker, father, and legacy builder, offering fans behind-the-scenes content, film teasers, and meaningful causes he supports. His stoic charm and industry wisdom make him a timeless figure in Indian cinema.
Achievements:
- 2x National Film Award
- Padma Shri
- Icon of the Decade Award
Brand Collaborations:
- Whirlpool, Vimal, Dabur Hajmola, TOI Road Safety Campaign
Conclusion
If you're a brand aiming for mass appeal, deep trust, and aspirational visibility, nothing delivers like celebrity power. These stars aren’t just actors; they’re household names, trusted icons, and media empires in themselves. Whether it’s launching a product, redefining your image, or going viral across India, a celebrity association gives your campaign cultural credibility and unmatched brand impact.
Partner with India’s top celebrities and turn star power into brand impact with Fame Keeda.
At Fame Keeda, we specialize in celebrity endorsements that drive influence, recognition, and trust. From film stars to cultural icons, we connect brands with India’s most powerful names in entertainment. Whether it’s a brand ambassadorship, campaign face, or long-term partnership, we handle everything, from strategy and talent alignment to execution, ensuring your brand is represented by the right celebrity at the right moment.
Ready to elevate your brand with celebrity power? Get in touch with Fame Keeda and let’s create something iconic.
Disclaimer: Instagram follower counts are based on data as of June 25, 2025. These figures may change; please check the respective platforms for the most current stats.
