From Reels to ROI: Meet the Instagram Influencers Shaping India’s Digital Pulse!🚀
Instagram isn’t just a social media app anymore, it's the digital heartbeat of modern India. Whether it's fashion, comedy, lifestyle, or unfiltered realness, these top Indian Instagram influencers have built powerful personal brands that spark trends, drive engagement, and influence buying decisions at scale.
If you're a brand looking to tap into authentic audiences, these influencers are your gateway to impact. From mega creators like CarryMinati and Jannat Zubair to multi-platform storytellers like Prajakta Koli and Komal Pandey, this list reveals the most followed, most loved, and most commercially effective Instagram personalities dominating India’s creator economy in 2025.
Let’s dive into the Instagram elite making waves in India, one post at a time! 📲💥
1. CarryMinati (Ajay Nagar)
📺 YouTube – 45.1M+ Subscribers
📌 About:
CarryMinati, or Ajay Nagar, is one of India’s most dynamic content creators. Known for his fiery roast videos and comic timing, he blends satire with social commentary in a way that resonates deeply with Gen Z and millennials. His Instagram is a curated feed of behind-the-scenes, travel, lifestyle, and entertainment updates, giving fans a personal glimpse into the life of a digital celebrity. His quirky charisma has made him a pop culture icon and a magnet for brand campaigns.
🏆 Achievements:
- Won multiple YouTube Fan Fest awards
- Featured on TIME’s “Next Generation Leaders” list
- First Indian digital creator to break 30 M+ subscribers
🤝 Brand Collaborations:
- Airtel, Amazon Prime, Arctic Fox, OnePlus
2. Bhuvan Bam (BB Ki Vines)
📺 YouTube – 26.6M+ Subscribers
📌 About:
Bhuvan Bam broke the internet with his sketch-based characters under BB Ki Vines. From comedy to acting, music, and now web series, he’s evolved into a full-stack entertainer. His Instagram reflects this journey, funny skits, brand shoots, red carpet moments, and personal slices of life. Bhuvan’s emotional connect with his followers makes him one of the most valuable influencers for meaningful brand storytelling.
🏆 Achievements:
- First Indian YouTuber to hit 10M subscribers
- Starred in web series Dhindora and Taaza Khabar
- TEDx speaker and music artist
🤝 Brand Collaborations:
- Lenskart, Tissot, Myntra, Gillette
3. Ashish Chanchlani
📺 YouTube – 30.7M+ Subscribers
📌 About:
Ashish’s laugh-out-loud videos and relatable scripts have built him a massive fanbase. His Instagram is equally engaging, filled with BTS, brand campaigns, and hilarious reels. A favorite among youth and family audiences, Ashish has mastered the art of balancing comedy with compelling endorsements.
🏆 Achievements:
- Won Dadasaheb Phalke Award for digital content
- Collaborated with Marvel Studios
- Known for viral videos with over 100M+ views
🤝 Brand Collaborations:
- Samsung, Netflix India, Realme
4. Jannat Zubair Rahmani
📺 YouTube – 6.4M+ Subscribers
📌 About:
Jannat Zubair is an actress-turned-influencer whose fashion, beauty, and lifestyle content dominate Instagram. With nearly 50 million followers, her influence is unmatched among Gen Z. She’s stylish, versatile, and has a strong presence across reels, collaborations, and endorsements.
🏆 Achievements:
- Featured in Forbes 30 Under 30
- Popular TV and OTT actress
- Winner of multiple influencer awards
🤝 Brand Collaborations:
- Maybelline, Daniel Wellington, Amazon
5. Anushka Sen
📺 YouTube – 3.04M+ Subscribers
📌 About:
Anushka started as a child actor and has become a powerhouse influencer in fashion and lifestyle. She engages audiences with her travel diaries, dance reels, and brand content. Her versatility has helped her win hearts across platforms, making her a top pick for both Indian and international campaigns.
🏆 Achievements:
- Brand ambassador for Korean beauty brands
- Appeared on Khatron Ke Khiladi
- Style icon among teens
🤝 Brand Collaborations:
- Faces Canada, Innisfree, ZEE5
6. Riyaz Aly
📺 YouTube – 1.36M+ Subscribers
📌 About:
Riyaz Aly became a household name through his lip-sync and dance videos. His unique style and looks quickly earned him a spot among India’s top Instagram influencers. His content appeals strongly to younger audiences, making him ideal for trend-driven and youth-centric brand activations.
🏆 Achievements:
- Won MTV IWMBuzz Digital Awards
- One of the youngest influencers to hit 20M followers
- Featured in multiple music videos
🤝 Brand Collaborations:
- boAt, Beardo, H&M
7. Kusha Kapila
📺 YouTube – 1.49M+ Subscribers
📌 About:
Kusha is the queen of character sketches on Instagram. From “Billi Maasi” to red carpet glam, her content is bold, brilliant, and binge-worthy. She’s become a voice of modern Indian women, often blending humor with social awareness.
🏆 Achievements:
- Panelist on Koffee with Karan
- Vogue India Influencer of the Year
- Featured in Netflix’s Masaba Masaba
🤝 Brand Collaborations:
- L'Oréal, Netflix, Tinder
8. Prajakta Koli (MostlySane)
📺 YouTube – 7.29M+ Subscribers
📌 About:
Prajakta creates relatable, heartfelt content that spans daily life, comedy, and societal issues. She’s a Netflix star, a UN ambassador, and a digital role model. Her Instagram is a visual diary of positivity, campaigns, and occasional goofy humor.
🏆 Achievements:
- Featured in Forbes 30 Under 30
- UNDP Youth Climate Champion
- Starred in Mismatched on Netflix
🤝 Brand Collaborations:
- Dove, Google, Lakme
9. Harsh Beniwal
📺 YouTube – 16.4M+ Subscribers
📌 About:
Harsh Beniwal is known for his high-energy sketches and hilarious group content. His storytelling style appeals to college-goers and working professionals alike. He adds punchlines to brand messages without losing the comedic edge.
🏆 Achievements:
- Ranked among India’s Top 10 Digital Creators
- Acted in the Bollywood movie Student of the Year 2
- Multiple videos with 50M+ views
🤝 Brand Collaborations:
- Moj, boAt, WOW Skin Science
10. Komal Pandey
📺 YouTube – 1.34M+ Subscribers
📌 About:
Komal Pandey is redefining fashion content in India. Known for her trendsetting reels, bold styling, and aesthetic feed, she bridges couture with relatability. She’s a favorite for high-end fashion and beauty collaborations.
🏆 Achievements:
- Cosmo Blogger Awards Winner
- Partnered with luxury brands globally
- Known for viral transition reels
🤝 Brand Collaborations:
- MAC Cosmetics, Amazon Fashion, TRESemmé
11. Tanmay Bhat
📺 YouTube – 5.1M+ Subscribers
About 🧠
Tanmay Bhat is a comedian-turned-entrepreneur who shares thoughtful, humorous content on YouTube and Instagram. Whether it's stand-up, gaming, or thoughtful reels, his content blends entertainment and intellect seamlessly. He’s also a go-to name for fintech and creator economy brands looking for smart yet funny creators.
Achievements 🏆
- Co-founder of AIB
- Mentor on YouTube Creators for Change
Brand Collaborations 🤝
- CRED, Upstox, Groww
12. Purav Jha
📺 YouTube – 4.84M+ Subscribers
About 🎭
Purav Jha brings authentic, relatable comedy content rooted in everyday life. His rise with Hasley India and solo skits has made him a relatable Gen Z favorite, perfect for local and youth-targeted campaigns.
Achievements 🏆
- YouTube Creator Award
- Viral content across Instagram reels
Brand Collaborations 🤝
- Moj, Glance, Rapido
13. Gaurav Taneja (Flying Beast)
📺 YouTube – 9.32M+ Subscribers
About 💪
Gaurav Taneja is a commercial pilot, fitness influencer, and family vlogger. On Instagram, he shares aviation insights, fitness motivation, and cute dad content, making him a go-to for family and wellness-focused brands.
Achievements 🏆
- TEDx Speaker
- India Today Digital Influencer Award
Brand Collaborations 🤝
- MuscleBlaze, Vivo, Mamaearth
14. Mumbiker Nikhil
📺 YouTube – 4.01M+ Subscribers
About 🛣️
One of India’s first moto-vloggers, Nikhil blends travel, biking, and lifestyle into aspirational content. His Insta showcases scenic rides, fitness, and luxury, making him a strong voice for automobile, tech, and travel brands.
Achievements 🏆
- Global Creator Collaboration (GoPro)
- TEDx Speaker
Brand Collaborations 🤝
- GoPro, Red Bull, Royal Enfield
15. Neel (just_neel_things)
📺 YouTube – 356K+ Subscribers
About 🎨
Neel is the master of aesthetic, cinematic reels often seen in poetry, soft fashion, and artistic expression. With a Gen Z fanbase that values “feels,” he’s a rising name for emotionally-driven brands.
Achievements 🏆
- Viral Instagram reels with 20M+ views
- Known for poetry-meets-fashion content
Brand Collaborations 🤝
- Uniqlo, Kama Ayurveda, Google India
16. Urfi Javed
About 👗
Bold, unfiltered, and always in headlines, Urfi Javed is known for her DIY fashion and fearless personality. Her Instagram is a runway of experimental styles, making her ideal for edgy, controversial, or high-visibility fashion brands.
Achievements 🏆
- Viral fashion features in global media
- Ranked among Top 100 influencers in Asia (TC Candler)
Brand Collaborations 🤝
- Amazon Fashion, Blush, local couture labels
17. Aashna Shroff
📺 YouTube – 192K+ Subscribers
About 💅
Fashion blogger turned influencer, Aashna is known for her clean aesthetic and sophisticated lifestyle posts. She has a loyal female following interested in beauty, skincare, and minimal fashion.
Achievements 🏆
- Elle Beauty Influencer of the Year
- Global campaigns with Dior and Estee Lauder
Brand Collaborations 🤝
- Dior, Estee Lauder, Kama Ayurveda
18. Dolly Singh
📺 YouTube – 806K+ Subscribers
About 🤹♀️
Dolly’s content fuses satire, fashion, and strong opinions, delivered with wit and confidence. She’s a voice for bold, self-expressive brands and has acted in major web series and shorts.
Achievements 🏆
- Netflix IRL Cast Member
- Cosmopolitan Content Queen Award
Brand Collaborations 🤝
- Netflix, H&M, Urbanic
19. Mithila Palkar
📺 YouTube – 176K+ Subscribers
About 🎬
Actress and content creator Mithila Palkar is beloved for her roles in Netflix series and heartfelt Instagram content. She merges fashion, books, and lifestyle with a soft, artistic touch.
Achievements 🏆
- Filmfare OTT nominee
- Forbes 30 under 30
Brand Collaborations 🤝
- Boat, Tanishq, Airbnb
20. Aashna Hegde
📺 YouTube – 816K+ Subscribers
About 💄
Aashna Hegde is a lifestyle and fashion influencer who’s part of the popular DamFam crew. Known for her trendy outfit reels, GRWM videos, and emotional storytelling, she connects closely with India’s Gen Z female audience.
Achievements 🏆
- Featured in Meta's Creator Day
- Regular at Fashion Week events
Brand Collaborations 🤝
- Amazon Fashion, Faces Canada, mCaffeine
🎯 Conclusion: Influence Isn’t Optional, It’s Essential
Your Next Best Customer is Just One Influencer Away!
If you're a brand looking to break through the clutter, these top Instagram influencers are your gateway to visibility, trust, and sales. Their content doesn’t just entertain, it converts.
👉 Collaborate with India’s Leading Instagram Influencers & Watch Your Brand Go Viral!
At Fame Keeda, we connect your brand with the right creators, whether it’s fashion, lifestyle, comedy, or tech. Let’s build buzz that lasts.
📩 Ready to launch your next campaign? Contact Fame Keeda today!
Disclaimer: Instagram follower counts and YouTube subscriber numbers are based on data as of July 8, 2025. These figures may change; please check the respective platforms for the most current stats.
