User Generated Content Agency

Your customers are your best marketers and we help you harness their voices to build trust, authenticity, and engagement. At Fame Keeda, we develop UGC-driven campaigns that encourage real users to create organic, community-led content for your brand. Whether it's viral hashtag challenges, influencer collaborations, or product reviews, we amplify user content into powerful brand advocacy. Our UGC curation and amplification strategies ensure higher engagement, stronger credibility, and better ROI. Turn customers into storytellers and let their voices shape your brand.

Why User-Generated Content ?

💬 Authenticity Wins
Consumers trust real content from real people.

📈 Higher Conversions
UGC increases purchase intent by 70%.

🔁 Scalable & Cost-Effective
Get free content without high production costs.

📢 Boosts Social Proof & Virality
Real customers drive organic engagement.

🌍 Builds a Community
UGC turns audiences into brand ambassadors.

Our Approach
How We Build High-Impact UGC Campaigns

UGC Strategy & Community Activation

🔍 Identifying Key UGC Opportunities – Understanding what content resonates with your audience.

📊 Incentivising Customer Participation – Creating engaging contests, challenges, and rewards.

Influencer & Customer Collaboration

🤳 Encouraging Real Customer Content – Reviews, testimonials, and unboxing videos.

📢 Leveraging Micro-Influencers & Brand Loyalists – Boosting reach through genuine advocacy.

Content Curation & Distribution

🖼️ Repurposing UGC Across Platforms – From social media to ads, emails & websites.

📌 Moderation & Brand Safety Checks – Ensuring UGC aligns with brand guidelines.

UGC Campaign Measurement & Optimisation

📊 Tracking Engagement, Reach & Conversions – Measuring real impact.

🔁 Optimising for Maximum ROI – Adjusting campaigns for continued success.

Meet Our Brands

Our Success Stories

Brand Love, Created by the People Who Matter

Aashna Shroff

Fashion, Beauty, Lifestyle

Mallika Dua

Comedy, Relatable Content

Juhi Godambe

Fashion, Lifestyle, Beauty

Ankita Chaturvedi

Beauty, Lifestyle, Skincare

Siddharth Batra

Men's Fashion, Grooming

Mrunal Panchal

Beauty, Fashion, Lifestyle

Kritika Khurana

Fashion, Lifestyle, Travel

Larissa D’sa

Travel, DIY, Lifestyle

Shivesh Bhatia

Food, Baking, DIY Recipes

Debashree Biswas

Fashion, Beauty

What Is User-Generated Content and Why Is It Important?

User-generated content (UGC) is any form of content, images, videos, reviews, testimonials, or social media posts, created by customers, influencers, or community members instead of the brand itself.
Brands use UGC to:
✅ Enhance credibility and trust by featuring real customer experiences.
✅ Increase engagement and brand loyalty through authentic content.
✅ Reduce content production costs by leveraging organic brand mentions.
✅ Boost conversion rates as consumers trust peer recommendations more than traditional ads.
UGC helps brands build an organic, community-driven marketing strategy that resonates with audiences and improves overall brand perception.

UGC Marketing: How Brands Can Leverage User-Generated Content

A strong UGC marketing strategy enables brands to collect and repurpose customer content for organic and paid promotions. Here’s how businesses can maximise UGC:
1️⃣ Create Branded Hashtag Campaigns – Encourage customers to share content with a dedicated hashtag.
2️⃣ Feature UGC in Ads & Social Media – Repurpose the best customer content into paid campaigns.
3️⃣ Use UGC for Website & Product Pages – Enhance product credibility with real customer testimonials.
4️⃣ Run Contests & Giveaways – Reward users for submitting high-quality content.
5️⃣ Leverage Influencer & Community Content – Collaborate with nano and micro-influencers for authentic brand advocacy.
A well-planned UGC marketing strategy improves brand engagement, audience trust, and conversion rates.

Examples of User-Generated Content in Marketing

Many leading brands successfully leverage UGC marketing campaigns to drive engagement and sales. Some top examples of user-generated content include:
✔ Coca-Cola’s "Share a Coke" Campaign – Customers personalized bottles and shared photos, leading to millions of organic brand mentions.
✔ GoPro’s User-Generated Video Campaigns – Featuring customer-created adventure videos to promote camera quality.
✔ Starbucks’ #RedCupContest – Encouraging users to share creative holiday-themed Starbucks cup photos.
✔ Apple’s #ShotOniPhone Campaign – Showcasing real customer photos taken with iPhones.
✔ Nike’s User-Generated Testimonials – Featuring athletes and customers sharing their fitness journeys.
These examples of user-generated content prove that UGC marketing helps brands build organic engagement and increase social proof.

User-Generated Content Platforms: Where to Source the Best UGC

Several platforms help brands collect, manage, and distribute user-generated content effectively. The best user-generated content platforms include:
✔ Instagram – Best for branded hashtags, Reels, and influencer collaborations.
✔ YouTube & Twitter (X) – Ideal for video testimonials and customer feedback threads.
✔ Reddit & Discord – Best for community-driven discussions and product recommendations.
✔ Yotpo & Bazaarvoice – Used for e-commerce UGC management & reviews.
✔ Canva & Later – Help brands repurpose UGC into visually appealing content.
Choosing the right user-generated content platform ensures that brands can collect, organize, and scale their UGC campaigns efficiently.

User-Generated Content vs. Traditional Brand Content: Which Is More Effective?

Factor	User-Generated Content (UGC)	Brand-Generated Content
Trust & Authenticity	🚀 High	❌ Low
Engagement Rate	✅ Higher	📉 Lower
Best for	🎯 Organic Growth & Community Building	📢 Direct Branding & Promotion
Cost Efficiency	💰 Low-Cost	💸 High-Cost
Content Lifespan	🚀 Long-Term	⚠ Short-Term

User-generated content offers stronger engagement and authenticity, making it more effective than traditional branded content.

Why Work With a User-Generated Content Agency?

A user-generated content agency helps brands plan, execute, and manage UGC campaigns by:
✅ Identifying the right influencers & brand advocates.
✅ Creating engaging UGC campaigns and hashtag challenges.
✅ Collecting and repurposing customer-generated content for paid ads.
✅ Ensuring legal compliance and content rights management.
Partnering with a professional user-generated content agency ensures that brands maximise engagement, authenticity, and marketing success.

UGC Marketing Trends to Watch in 2025

✔ AI-Powered UGC Analytics – AI tools will optimise UGC tracking and engagement measurement.
✔ More Brands Will Use UGC for Paid Ads – Authentic, user-driven content will outperform traditional ads.
✔ Rise of Video-Centric UGC – TikTok, Instagram Reels, and YouTube Shorts will dominate.
✔ Integration of UGC in E-Commerce Stores – Product pages will feature more customer-generated photos and reviews.
🚀 "Want to create a successful UGC marketing campaign? Contact us today!"

What Our Clients Say About Us

Senior Manager

@Intel

We are very particular with the quality of content we put out, and with you in the mix, the hassle with producing content has diminished. Thanks for making it simple.

Manager

@Amazon

We wanted to create enticement about the Echo Dot and Show. Fame Keeda seamlessly made this possible.

Senior Manager

@PolicyBazaar

I just wanted to share a quick note and let you know that you guys do a really good job. As an organisation, we are quite focused on performance-driven marketing, and with you as our partner, we have managed to scale heights with our influencer marketing campaign. Keep up the good work.

Manager

@TVS

The activity carried out by Fame Keeda got us an engagement we never expected from an online event on YouTube. We received a really good response from this activity.

Digital Marketing Specialist

@Bluehost

Fame Keeda has helped us to build a robust brand presence using their extensive network of Influencers across all social platforms. Krisneil & the team really took the effort to understand our product and our target customer to pick the right influencer to generate the best ROI for our campaigns.

Digital Marketing Head

@Skybags

Skybags focuses on customer value, which attracts the right people, and achieve brand engagement. Fame Keeda's strategy helped us achieve them and help communicate the customer value through Influencers.

Manager - Brand and Marketing

@SuhanaMasala

The team has helped us find relevant influencers and execute campaigns flawlessly. Fame Keeda takes care of everything - Kudos to the team and we look forward to a long and fruitful partnership.

Influencer Marketing Specialist

@Meesho

Fame Keeda's strategy helped us achieve good reach. Collaborating with the right Influencers really got us unexpected responses.

Performance Marketing Head

@mStock

I would highly recommend Fame Keeda Team for influencer marketing. They have always been able to provide quality conversions and superb channel selections. They have always been timely, professional, and reliable in delivering results. I have always appreciated their work, as they always strive to meet our needs and our timelines. Thanks for all your hard work!

Growth Marketer

@Probo

Fame Keeda has a wealth of YouTube channels with a strong appeal. They played a very positive role in our app promotion. Love their clear and accurate communication skills. They are one of our trusted partners.

Frequently Asked Questions

How can Fame Keeda help with user-generated content (UGC) marketing?

We help brands encourage, collect, and amplify high-quality UGC through strategic campaigns, influencer partnerships, and community-driven content.

What is user-generated content, and why is it important?

UGC includes customer reviews, social media posts, videos, testimonials, and images created by real users, helping brands build authenticity and trust.

How does user-generated content improve marketing efforts?

UGC drives higher engagement, better conversion rates, and organic brand advocacy, making it one of the most effective trust-building marketing strategies.

What platforms work best for user-generated content?

Instagram, YouTube, Twitter, and Reddit are the top user-generated content platforms, where brands can leverage organic brand mentions.

Can UGC marketing drive real sales and customer engagement?

Yes! 93% of consumers trust user-generated content over branded promotions, leading to higher engagement, improved conversion rates, and stronger brand loyalty.

How do you collect and repurpose UGC for brand marketing?

We use campaign hashtags, contests, influencer collaborations, and social listening tools to collect and repurpose UGC into ads, emails, and website content.

How long does it take to see results from a UGC marketing campaign?

UGC campaigns generate engagement immediately, and long-term user-generated content strategies continuously build brand awareness and audience trust.

Do you offer fully managed UGC marketing services?

Yes! As a user-generated content agency, we handle content collection, influencer outreach, campaign structuring, and performance tracking.